Why do I need a Marketing Plan?

• You do not make a speech without preparation 

• You do not plan an event without a purpose and a goal

• A sports team does not compete without a playbook 

• Ad-lib does not work in business

What are the major sectors that make up Tourism?

• Domestic Tourism, Inbound Tourism and Outbound Tourism

What is a Marketing Plan?

Workable and changeable road map that provides a guideline for how you position yourself to do business - An extensive analysis of your products and services, your competition and your industry to give your direction for tactics, objectives and action plans.

Why contact TMM to help my organization?

• Sales and Marketing Expertise - Experience in collaboration with industry partners. 

• Proven track record of sales success to all travel and tourism market segments. 

What can I expect from Tourism Marketing Management?

• Expert advice, extensive research/analysis of your business, meticulous organization 

• Attention to detail, creative thinking and results-oriented solutions to capture opportunities and expand business. 

• Customized programs that reflect your vision and goals

What are the best platforms to market, promote, advertise and sell my products and services?

Determine all mediums and then prioritize. Use multiple platforms where possible rather than all your ‘eggs in one basket’ – balance of advertising mediums that can support each other 

Depending on research and analysis of your product and services, and your target audience, your initial list to select from would include website, email, email broadcasting (in-box marketing to permission-based databases), in-house promotions and advertising, social media engagement and advertising (prioritize from Facebook, LinkedIn, Instagram, Twitter, SnapChat, WhatsApp, WeChat etc.) and timely traditional mediums, when applicable, such as television, radio and digital print.